The video of the presentation (http://www.modul.ac.at/files/ecm/ECM-Annual-Conference-Social-Media-Success-Factors-MODUL-University-Vienna.html) is really interesting, I got some new information to know. There were good statictical graphs. The set-up showed the success factors, how to increase visitors, information, and revenue as a result for a product or service.
The presenters showed that it is easier than ever to measure or track, compare and analyse the indicators, visitors, all the numbers that come forward as a webpage was looked at. And it is not only on google accessible, but interestingly on facebook, too.
You could take advantage of every happening. Here was a good sentence that I liked: „Give me cash, not ash“
With all these tools we can get more and more detailed information, and we are able to controll as many aspects, as possible.
My opinion is that it was always important to measure costumers, but the possibilities were limited. With the systematic world of google, and now facebook is everything possible. And this is not an overstatement. Depending on the size and the budget of the company, a company has to take decisions whether to spend extra money on online marketing agencies, or not. But as we saw in this presentations, there are really useful ideas, which doesn’t cost money. A smaller company should start with the level 1, and set the purpose, why are they online. When they develop, 1 or 2 colleagues could manage to develop their SoM, and extend future planning, and refine strategy.
Beside web 2.0 there is the web analytics 2.0, which makes analysis online user friendlier and easier. The time has arrived, when desired outcomes online and offline can be achieved without being computer programmers.
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