Future of Video– Is the Hotel Industry Ready?

The hotel industry tries to reach its guests more likely in a friendlier way, for this reason they try to find all kind of solutions to attract the guests. Of course there should be an optimal way regarding advertisement methods, as you can’t put all the tools on your website, because it’ll be crowded and won’t look professional anymore. It is a fact that viewers who are entertained by your advertisement are more likely to keep looking at what you have to offer and to remember your brand.

I found an interesting study provided by google about the future of the film marketing, or how they say: Display advertising, which covers a bit more, than just films.
Basically they predict that it will work as the GoogleAds on cost-per-view basis. The Smartphone / mobile industry is going to be the number one screen for digital branding. Almost everything will be „social“ that means that you could share, discuss, subscribe to and recommend them. Creativity will know no bounds, and you could interact in unimaginable ways.

http://www.youtube.com/watch?v=GDps8-ZL7FA&feature=player_embedded

The topic of the video: “Display 2015: Smart and Sexy.”


This content is becoming the primary information by online shoppers before booking a hotel room, as it is almost like a real experience with its virtual tours and high quality videos.
Companies in the US noticed after adding "videos to their sites" increased selling statistics with more than 50%, which isn’t unforgettable.
This boost needs a new kind of search engine, namely the video search app e.g. Truveo.
If the tourism industry would do well and is willing to invest in making videos, this could be probably the only way to keep up with consumer demand for that medium.