Social Media Success Factors

The video of the presentation (http://www.modul.ac.at/files/ecm/ECM-Annual-Conference-Social-Media-Success-Factors-MODUL-University-Vienna.html) is really interesting, I got some new information to know. There were good statictical graphs. The set-up showed the success factors, how to increase visitors, information, and revenue as a result for a product or service.

The presenters showed that it is easier than ever to measure or track, compare and analyse the indicators, visitors, all the numbers that come forward as a webpage was looked at. And it is not only on google accessible, but interestingly on facebook, too.

You could take advantage of every happening. Here was a good sentence that I liked: „Give me cash, not ash“

With all these tools we can get more and more detailed information, and we are able to controll as many aspects, as possible.

My opinion is that it was always important to measure costumers, but the possibilities were limited. With the systematic world of google, and now facebook is everything possible. And this is not an overstatement. Depending on the size and the budget of the company, a company has to take decisions whether to spend extra money on online marketing agencies, or not. But as we saw in this presentations, there are really useful ideas, which doesn’t cost money. A smaller company should start with the level 1, and set the purpose, why are they online. When they develop, 1 or 2 colleagues could manage to develop their SoM, and extend future planning, and refine strategy.

Beside web 2.0 there is the web analytics 2.0, which makes analysis online user friendlier and easier. The time has arrived, when desired outcomes online and offline can be achieved without being computer programmers.

Future of Video– Is the Hotel Industry Ready?

The hotel industry tries to reach its guests more likely in a friendlier way, for this reason they try to find all kind of solutions to attract the guests. Of course there should be an optimal way regarding advertisement methods, as you can’t put all the tools on your website, because it’ll be crowded and won’t look professional anymore. It is a fact that viewers who are entertained by your advertisement are more likely to keep looking at what you have to offer and to remember your brand.

I found an interesting study provided by google about the future of the film marketing, or how they say: Display advertising, which covers a bit more, than just films.
Basically they predict that it will work as the GoogleAds on cost-per-view basis. The Smartphone / mobile industry is going to be the number one screen for digital branding. Almost everything will be „social“ that means that you could share, discuss, subscribe to and recommend them. Creativity will know no bounds, and you could interact in unimaginable ways.

http://www.youtube.com/watch?v=GDps8-ZL7FA&feature=player_embedded

The topic of the video: “Display 2015: Smart and Sexy.”


This content is becoming the primary information by online shoppers before booking a hotel room, as it is almost like a real experience with its virtual tours and high quality videos.
Companies in the US noticed after adding "videos to their sites" increased selling statistics with more than 50%, which isn’t unforgettable.
This boost needs a new kind of search engine, namely the video search app e.g. Truveo.
If the tourism industry would do well and is willing to invest in making videos, this could be probably the only way to keep up with consumer demand for that medium.

Photosynth Nr. 1

http://photosynth.net/view.aspx?cid=da01cf8c-a1d1-4cc3-b3f0-cfee43673299

Smartphones as room keys, is this future or present?

A world famous hotel group, the Holiday Inn started to test this issue: How would it work when the hotel guests could use their own mobile phone to go into their room?

The basic idea to download an application to the smartphones and hold the device next to a door sensor. It will open. The advantage on it is that people can use their own device, don’t need any keycards, which often get lost, is also a cost reduce solution and sustainable as less cards have to be produced. Others say it can make the Front Office unnecessary (I’ll write about this at the end). The disadvantage is that it can be hacked and there is a problem for example when the phone gets stolen.
This is what experts said about it. Also a Manager from the InterContinental welcomed the idea: Bryson explained: "The beauty of the smartphone is that guests already have one, and using it for access avoids "burdening people with additional items".

My idea about the arguments are that if a system is IT organized there is a simple way to interrupt into the system. When I worked in the summer at the Front Office, the Head of the Security of Apple was our guest, and he was telling me stories about it, how easy it is to do that. He told me (and who to trust if not him as an expert in IT things) that he could stand there in front of me and open all the doors within 5 minutes with his single smartphone.

The other aspect whit what I don’t agree is: Although there are every kind of solutions to get accomodated fast and automated, and some people seek after it, the personal touch in hotels will NEVER disappear. If we talk only about the money and business issue, a receptionist has really important tasks, not only preparing invoice, giving keys. E.g. he can look at the guests and with his experience he can decide how much deposit has to be taken, will it be a guest who will have 1000 EUR extra costs? A machine won’t be able to do it. No more details now, as it could be an other blog entry.