Thursday, October 7, 2010

Market share measurements on a global level: GDS, who is the leader?

To get an overall overview about these huge companies, I had to do a quite big research, as some of them are private companies, and better won’t publish their secret information. At least there are some studies, and their marketing information, which are available, and we could make a guess, who runs the biggest business. It is still obvious, and the most  frequently accessible information that there are 4 major global distribution systems, and the rest is insignificant. Just to clarify: Amadeus, Sabre, Worldspan and Galileo.



If we track the occurents we can get to know easily that Travelport is the owner of Worldspan (since 2007) and Galileo. The statistic measurement depends on the numbers of bookings, bookings in different segments of the traveling (train, air ticket, car rental), and hospitality segments. It can depend on the gross profit as well. There are some statistics which are global, or made on a continental level. Here is a research created by me, considered the total revenues (in 2008) of these companies:

Sabre $1.63 billion
Travelport $2.5 billion
Amadeus EUR 2,461 billion $3.69 billion

Considering some smaller GDSs (appr. 20%) , we can say that Amadeus is the market leader with ca. 38%, Travelport is on the second place with its 27%, and Sabre on the third with its 15%.



It is unimaginable that millions of booking transactions happen during 1 second in the world around.
And these huge companies own really big brands, e.g. I didn’t know that Sabre owns 70% of Travelocity, which includes lastminute.com, or Travelport owns GTA, which includes OctopusTravel. At the end I’ll just post some logos, which names might be familiar. Thank you for reading my blog!

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