“Does IT matter”

After reading the article by Nicholas Carr a short answer would be: Definitely yes. Although it seems to be obvious, it is not the only factor that people (including businessmen) take into consideration. One of the best example for it can be found in the tourism and hospitality industry. There are basic expectations of an average guest in a hotel. A customer relationship system (CRS) - to record all the wants and wishes, a telephone to call business and family, WIFI, all these became part of the „infrastructure“, but unpersonality hurts the guest more than we think. If he can’t get a good sleep, if he or she is not in the good mood, if there is a personal problem related to the family, nothing is more important than to have a nice, considerate receptionist, friend, whoever.

If the PMS is frozen, the guests don’t care, they just want to have a room to have a rest accompanied by a smile, which has nothing to do with a digital world.

Travel agency could be an other typically good example. Every hotel, service, tour package is available on the net. One of the many advantages is that standardised systems can be easier understood. When an employee wants to switch between companies, it is good for both sides if he/she knows how to use the worksystem. Less time spend on training, less employee, but more unemployment… It is a long story, but this is not our topic now.

There were forecasts about their negative future, but they are still on the market. We have to ask why? The reason is unambiguous: Personal treatment.

The history of IT development was interesting, but I have to argue with the statement that it came already to its end. I am sure that it still has new ideas that are unimaginable for the human being. 10 years ago it wasn’t visible how are we going to read dozens of books electronically, with one technical equipment which is only 2 cm thick. However it is absolutely true that vendors controll the demand of the consumers. Nobody, or just a very few company owners know what are their planned commoditiesfor the next 2-5 years, or who knows, maybe for the next 10-20 years.   

 Henceforth I wonder what are the future miracles of the IT industry after Ipad, 3D television, full hybrid car, etc.